Trabalhos Acadêmicos

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  • Artigos em publicações com peer review

2020

A country on the fence: United Kingdom’s perceptions of the status and international agenda of Brazil

Brazil has long strived for greater status and a stronger role in international politics, but its actual standing depends on the recognition it gets from outside. This paper analyses the perceptions of the status of Brazil from the perspective of the UK. It contributes both to the study of status in IR (by using a qualitative method with focus on perceptions and inter-subjectivity) and to the study of the status of Brazil (by analysing external perceptions about its standing in the global hierarchy). Based on interviews with British diplomats who served in Brazil, it shows that the UK believes the country misperceives its own place in the world and appears to remain “on the fence” in global affairs.

Como citar: Buarque, Daniel (2020). “A country on the fence: United Kingdom’s perceptions of the status and international agenda of Brazil.” Revista Brasileira de Política Internacional 63.1: pp 1-17.
https://doi.org/10.1590/0034-7329202000112

Good News, Bad News or Just News: How UK Broadsheets Project Brazil

Na atual dinâmica economia global, os países enfrentam cada vez mais pressão para defender suas reputações. A comunicação desempenha um papel significativo nesse sentido, e muitos
veículos frequentemente relatam assuntos de outros países. O objetivo deste artigo é explorar e analisar a reputação do Brasil conforme projetada em artigos de notícias internacionais. Para ampliar o entendimento sobre a reputação do país com base em jornais, foram exploradas 1.452 reportagens sobre o Brasil. Os artigos foram coletados em jornais “broadsheet” do Reino Unido em quatro anos (2013, 2014, 2015 e 2016) e foram categorizados segundo duas dimensões e três classificações (positiva, neutra e negativa). O estudo constatou que a dimensão Economia, Exportação e Negócios foi usada com mais frequência. Além disso, a análise encontrou a publicação da maioria das notícias negativas. O artigo contribui para os governos em termos de destacar as melhorias dos países e priorizar políticas públicas que possam mitigar as imagens negativas decorrentes do exterior

Como Citar: Mariutti, F., Tench, R., & Buarque, D. (2021). GOOD NEWS, BAD NEWS OR JUST NEWS:: HOW UK BROADSHEETS PROJECT BRAZIL. Planejamento E Políticas Públicas, (54). https://doi.org/10.38116/ppp54art10

Exploring citizens’ perceptions of country reputation

The purpose of this paper is to investigate Brazilian residents’ internal perspectives in terms of their satisfaction with the country. The paper identifies the convergences and divergences among factors related to the reputation of Brazil.
Residents’ perceptions were investigated by combining measurement scales based on previous studies in the literature; thus, a survey of 236 Brazilian citizens was employed, followed by exploratory factor analysis.
Two factors related to country reputation were identified. Factor 1, residents’ perceptions related to their overall satisfaction with Brazil, shows that Brazilians like and respect the country yet have low levels of trust – this dimension involves place attachment because of its emotional influences. Factor 2, representing residents’ perceptions of Brazil’s reputation abroad, shows that Brazilians think the country has a moderately positive image but not a desirable and good reputation abroad – these results indicate the need for improvements through governmental efforts.

Como Citar: Mariutti, F.G., Medeiros, M.d.L. and Buarque, D. (2020), “Exploring citizens’ perceptions of country reputation”, Journal of Hospitality and Tourism Insights, Vol. 3 No. 2, pp. 137-153. https://doi.org/10.1108/JHTI-02-2019-0023

— 2019

Brazil Is Not (Perceived as) a Serious Country: Exposing Gaps between the External Images and the International Ambitions of the Nation

This paper analyses international perceptions about Brazil and shows that there is a gap between the images of the nation to the rest of the world and the country’s historic aspirations to be a relevant player in global affairs. By discussing these perceptions, this article brings the study of nation branding closer to the debate of international relations constructivist theories, arguing that images do matter. It analyses secondary data about Brazil from ten different brand surveys, then discusses what it means to be a “serious country” and how that is related to foreign perceptions about the nation. The idea of Brazil as one the “coolest” nations in the world could be considered positive in terms of nation branding, but it may be in contrast with the historic foreign policy agenda of an ambitious nation that tries to project itself as an emerging power in international politics. Being “cool” is often associated with being a nation of parties and fun, which reinforces the frequent description that Brazil “is not a serious country”.

Como citar: Buarque, Daniel (2019). “Brazil Is Not (Perceived as) a Serious Country: Exposing Gaps between the External Images and the International Ambitions of the Nation.” Brasiliana-Journal for Brazilian Studies 8.1-2: pp 285-314.
https://doi.org/10.25160/bjbs.v8i1-2.112957

— 2018

The tainted spotlight: How crisis overshadowed Brazil’s public diplomacy bet in hosting sports events and led to a downgrade of the country’s reputation

While Brazil was experiencing a rise in its international political and economic profile, with increased visibility and recognition, the country acquired the right to host two of the biggest global events in the international agenda, the 2014 World Cup and the 2016 Summer Olympic Games. This was part of a long-term public diplomacy strategy to attract the international spotlight, hold the world’s attention and showcase a developing modern country, a means to increase its soft power (Buarque, 2015; Soares e Castro, 2013). It was also part of a historic ambition of the country to become a Great Power of the world through the development of its soft power (Mares and Trinkunas, 2016). However, a series of internal crises took over the country and instability ensued, so bad news overshadowed the successful organization of the events, and instead of improving the reputation of Brazil, the image of the country only worsened. Although there is no consensus even on the definition of “nation image” and on a methodology to measure its multidimensional character, this article analyses seven different indexes that propose to do that, through surveys, interviews and analysis of public data. According to these different studies, the global perception of Brazil changed for the worse in the four years between 2013, before the World Cup, and 2017, after the Olympic Games. This means that the plan did not go as the country had hoped, and the strategy of using visibility to further develop the country’s soft power backfired, which seems to repeat a pattern in the history of Brazil, a country where political and economic instabilities take over from time to time, affecting its international ambition (Mares and Trinkunas, 2016).

Como citar: Buarque, D. S. (2018). The tainted spotlight – How crisis overshadowed Brazil’s public diplomacy bet in hosting sports events and led to a downgrade of the reputation of the country. Revista Trama Interdisciplinar, 8(3). Recuperado de http://editorarevistas.mackenzie.br/index.php/tint/article/view/11024

— 2015

One Country, Two Cups—The International Image of Brazil in 1950 and in 2014: A Study of the Reputation and the Identity of Brazil as Projected by the International Media During the Two FIFA World Cups in the Country

This article analyzes the international image of Brazil as projected in the foreign media coverage of the two World Cups held in the country through the theoretical framework of nation branding and competitive identity. Brazil hosted the 1950 and the 2014 FIFA World Cups as a strategy to improve its international image. This article uses content and discourse analysis of international media articles to show that, as a public diplomacy strategy, hosting the Cups was a big success. There was an increase in the visibility of Brazil in both years because of the Cups, but there was also a change in the frames used to describe Brazil, from the economy and culture to politics, and a change in tone, from positive to negative. The use of stereotypes about Brazil also became more frequent in 2014.

Como citar: Buarque, D. (2015). One Country, Two Cups—The International Image of Brazil in 1950 and in 2014: A Study of the Reputation and the Identity of Brazil as Projected by the International Media During the Two FIFA World Cups in the Country. International Journal Of Communication, 9, 19. Retrieved from https://ijoc.org/index.php/ijoc/article/view/3351

  • Capítulos em livros acadêmicos

“Tamanho não é documento” – o status internacional do Brasil na perspectiva de Think Tanks britânicos

Agentes de pesquisa onipresentes no Reino Unido, think tanks são importantes objetos de estudo para se entender a política externa do país em relação ao Brasil e o nível de prestígio e status brasileiros sob a perspectiva britânica. Essas instituições têm uma longa história no país, refletem o pensamento de uma elite acadêmica e política e ajudam a revelar as percepções e posições em relação ao resto do mundo. Este capítulo analisa as representações e percepções de algumas das mais importantes dessas instituições a respeito do Brasil no século XXI. Nosso objetivo é analisar e qualificar o conhecimento sobre o pensamento desenvolvido nessas organizações a respeito do status do Brasil no mundo, da evolução política doméstica e da inserção internacional do país num período marcado por mudanças no cenário global.

Como citar: Buarque, Daniel e Carvalho, Vinícius Mariano de. “Tamanho não é documento” – o status internacional do Brasil na perspectiva de Think Tanks britânicos. In: O Brasil Visto de Fora – Os think tanks e as representações sobre o Brasil num mundo em mudança (2000-2020). Konrad Adenauer Stiftung. 47-80.

  • Artigos em publicações sem peer review

iii-Brasil: O lugar do país no mundo, segundo a mídia internacional

A mídia internacional é vitrine e espelho do Brasil. Ela mostra o que acontece no país para o resto do mundo e tem um forte papel em moldar a percepção que estrangeiros têm do país, enquanto também reflete uma interpretação da nação e da própria identidade brasileira.

Entender como o Brasil é retratado na imprensa internacional, portanto, é fundamental para entender o lugar que outras nações veem ser ocupado pelo país nas relações globais e para desenhar estratégias para melhor inserção internacional do Brasil.

Com o objetivo de analisar a forma como o Brasil aparece na mídia estrangeira, a Interesse Nacional desenvolveu o Índice de Interesse Internacional (iii-Brasil), um levantamento quantitativo e qualitativo, cientificamente embasado, sobre o lugar do país no mundo e sua imagem no exterior.

Como citar: Buarque, D. e Mariutti, F. iii-Brasil: O lugar do país no mundo, segundo a mídia internacional. Interesse Nacional. 12 de abril de 2022. https://interessenacional.com.br/edicoes-posts/iii-brasil-o-lugar-do-pais-no-mundo-segundo-a-midia-internacional/

  • Resenhas de Livros

Media and the Image of the Nation during Brazil’s
2013 Protests

Buarque, D. (2022), César Jiménez-Martínez. Media and the Image of the Nation during Brazil’s 2013 Protests. Cham: Palgrave, 2020, xv+219 pp. £44.99 (pbk).. Nations and Nationalism, 28: 729-730. https://doi.org/10.1111/nana.12839

Status and the Rise of Brazil: Global Ambitions, Humanitarian Engagement and International Challenges.

Buarque, D. (2020). Status and the Rise of Brazil: Global Ambitions, Humanitarian Engagement and International Challenges. Brasiliana: Journal for Brazilian Studies9(1), 614–617. https://doi.org/10.25160/bjbs.v9i1.119956

Country Reputation: The Case of Brazil in the United Kingdom.

Buarque, D. (2018). Book review: Fabiana Gondim Mariutti (2017) Country Reputation: The Case of Brazil in the United Kingdom. Brasiliana: Journal for Brazilian Studies6(1), 299–303. Retrieved from https://tidsskrift.dk/bras/article/view/105521

  • Outras publicações

Interview with Dunja Fehimović and Rebecca Ogden

SOUSA BUARQUE, D. (2018). Interview with Dunja Fehimović and Rebecca Ogden. Brasiliana: Journal for Brazilian Studies6(2), 207–213. Retrieved from https://tidsskrift.dk/bras/article/view/107745